top of page
ana l (20) copy-min.jpg




  • Ana Lokotkova, Career Coach
  • Ana Lokotkova, Career Coach
  • Ana Lokotkova YouTube Channel
  • Ana Lokotkova, Career Coach


Your career story isn't all keywords, fancy resume templates, or a list of skills similar to everyone else's.


It's what makes you different from anyone else in your industry and profession, and gives you a unique competitive edge. 

It's not always easy to understand what it is. It's even harder to figure out how to tell that to the companies you want to work for so that they will want to listen.


That's where I come in.

My name is Ana. I help professionals market their career stories using text (such as their resume) and video, online and in person (like during job interviews). Over 96% of my clients got job offers after just 1-3 interviews.

I used to sit at the employers' side of the table as a recruiter and HR specialist screening candidate profiles, and looking for the right person to match with a job opportunity.

Seeing job seekers make common mistakes and unknowingly destroy their chances of getting hired, I realized something that has forever changed the way I think about the hiring process.

Being great at what you do is NOT ENOUGH to get the job you want.

Your success also depends on how well you can tell companies who you are, what you do, and the unique value you bring to them.

Seeing job seekers obsess over what went wrong, I've always wanted to be that voice in their heads that would help them uncover their blind spots, and improve the way they talk about themselves.

Ana Lokotkova, Career Advisor Calgary, Canada

That is how I became an international career and LinkedIn branding advisor.


My mission is to equip you with effective tools and strategies for your job search, and create a clear action plan that will get more employers to notice you and want to hire you.

Because blindly sending out your resume to hundreds of jobs doesn't work any more.

My clients attract so much interest from employers that they themselves have the freedom to pick and choose - and not the other way around. I've helped hundreds of people get rid of the anxiety they used to experience talking about themselves both online and offline.


Among them are professionals who:

  • are tired of silence after applying to jobs online,

  • need a stronger online presence to get noticed,

  • are always way too modest when talking about their own accomplishments,

  • haven't had to look for a new job in years,

  • didn't have a clear strategy and action plan for their job search,

  • want to eliminate the guesswork and get hired sooner.

If you are ready to make a change and take your job search to the next level, we should talk.



I keep it real

I know simply pointing out a problem isn't enough. You need a practical solution.

ana l (24) 2-min.jpg

I don't spend our time together on long assessments and general theory.


I help you get stuff done. The HOW aspect of getting to your goal is always tricky - and that's what I'm here for. 

I dig deeper

Your story isn't a collection of buzzwords that make you sound like everyone else.

ana l (11) copy 3-min.jpg

I write a lot of resumes, career bios and LinkedIn profiles. With every client, I get to know their story beyond plain text. 

I want to help you reflect your voice and show employers bits of your unique personality.

I'm a fan of logic

I give your career dreams structure and approach job search like an equation with multiple variables.

Ana L (5)-min.jpg

I didn't study to be a resume writer. I've learned it on the job.

I got my first degree in Economics & Finance. I'm a numbers gal. Your job-search campaign is another equation we can solve together using a structured approach and a clear action plan.  



Ana is excellent at what she does. She is an exceptional career and interview coach. She is highly professional, knowledgeable, dedicated and super organized. Working with Ana was the best investment I could have made in my career. Her approach is very personal, and she tailors her program to your specific needs. We've done deep and important work together in a very short time.

Ahmed Nour, PMP

bottom of page